For those of you who don't know, the Jewish holiday of Passover begins in less than a month. To celebrate, Manischewitz is hosting their first ever pop-up event in Chelsea Market to showcase all of their kosher for Passover products and give new inspiration to old recipes. I attended the press preview last night with Hailey of Barton's Bites, but you can check it out for yourself over the next few days (details below).
First things first, there was a giant "gumball" machine dispensing coconut macaroons. Start dinner with dessert? Yes, please!
|Hailey and I with the macaroon gumball machine|
I must admit, I was surprised (but happy) to see them serving wine other than the notoriously sweet Manischewitz. Instead, they featured Sam Adam's beer and Israeli winery Tishbi.
Now back to dessert. The fact that there are pistachio orange macaroons blew my mind. At the event, they served them with a dollop of cream cheese icing. You could also dip your macaroon in a chocolate fountain and top with sprinkles or coconut. Lastly, the cupcakes (I tried red velvet), were deceptively cakey (always a struggle with pastry items kosher for Passover), and I give them 2 thumbs up!
There were also celebrity chef demos and tastings! Chef Jamie Geller, cookbook author and publisher of Joy of Kosher magazine, showed us how to fancy up your latkes with smoked salmon and creme fraiche. And Chef Katsuji Tanabe, winner of Food Network's Chopped, current contestant on Bravo's Top Chef Boston, and owner of MexiKosher Restaurant in LA, made us some sashimi tuna on matzah crackers.
|Chef Jamie Geller|
|Chef Katsuji Tanabe|
We had fun oogling all the new products and brainstorming how we can mix things up for Passover 2015. Carrot cake macaroons anyone? :)
There was also a photo booth and a step-and-repeat, so I'd call it a great event.
Oh, and a crazy awesome gift bag that will get me most of the way through the holiday. It included vegetable broth, garlic and rosemary crackers, carrot cake macaroons (!), red velvet cake mix, potato pancake mix, salmon caviar, The Joy of Kosher magazine, and "The Afiko Mensch" (a Shark Tank product!). Just add matzah and you have an instant seder!
The Manischewitz Experience is free to the public and open at Chelsea Market (75 9th Ave, New York, NY 10011) on the following dates:
- Thursday March 12: 11:00am to 7:00pm
- Friday March 13: 10:00 to 6:00pm
- Sunday March 15: 11:00am to 7:00pm